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The Idea Entrepreneurs
The Idea Entrepreneurs
How A New Kind of Influencer Is Shaping Our Society
Harvard Business Press, 2013
The Idea Entrepreneurs, by IPI founder and principal John Butman, examines how new ideas take hold in our society. It looks at the way that influencers from Martha Stewart to Greg Mortensen make their ideas take root. Entertainers, educators, business people, and advocates, these unique individuals — the Idea Entrepreneurs — are today's most powerful voice for social change.
Publication is slated for 2013.
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