Breaking Out

How to Build Influence in a World of
Competing Ideas

John Butman
Harvard Business Review Press, 2013

Breaking Out, by IPI founder and principal John Butman, examines how new ideas take hold in our society. It looks at the way that influencers from Cesar Millan to Mireille Guiliano make their ideas take root. Entertainers, educators, business people, and advocates, these unique individuals — the idea entrepreneurs — are today's most powerful voice for social change.

Breaking Out


Recent Posts by John Butman

Posted Thu, 12/5/2013 - 12:28pm by jbutman

If you provide some kind of service to clients (as most of us do), you’ll know from experience that some of your beloved masters are easier to work with than others.

Read More
Posted Tue, 10/29/2013 - 4:38pm by jbutman

How do you decide which book to read next? (Assuming you read books.) I don’t mean books you must read—for work or school or for the book group. I’m talking about the book that—of the hundreds of millions of possible choices—you choose to read, want to read, can’t wait to read, will ignore even the latest episode of Homeland to devour.

Read More
Posted Mon, 9/16/2013 - 10:55am by jbutman

The meta story of a mega-bestseller is always interesting to me and to any author whose books do not quite fit that description. Of all the books published in a year, a decade, why did that particular one break out so massively?

It is the American question, really, about everything: What makes a success? — in books, sports, business, education, or any other endeavor.

Read More
Posted Wed, 8/7/2013 - 1:22pm by jbutman

In the deepness of August, one of my clients sent me an email that began, “I am scheduled to go on ‘vacation’ tomorrow…” It struck me that he put quotation marks around the word vacation. He quickly added that he would be at his summer place, where there would be, of course, “a computer, phone, etc.” and that he would “try to be fully available.”

Read More
Posted Wed, 7/24/2013 - 12:26pm by jbutman

I was not prepared for how physically graceful Cesar Millan would be — whirling around the stage like a boxer who is, in another life, a dancer or maybe a cat — nor for what a fine presenter he would be: a combination of educator, entertainer, crusader, coach, and magician. A model idea entrepreneur.

Read More