Context

The context of an idea platform describes those aspects of the outside world that the author does not control but which affect the strength and sustainability of the idea platform. These include societal trends, events, and the zeitgeist. Authors can influence how and where their idea platforms play into the greater scheme of things by achieving sustainability and keeping their content and expressions at the forefront of public consciousness within a given context.

Elements:

• The conversation
• Networks
• Events
• Zeitgeist