- "Your Culture is Your Future" Placed with Public Affairs
- 800-CEO-READ: Breaking Out a "Book to Watch"
- A New Home for Breaking Out
- Breaking Out Available for Download!
- Breaking Out Officially Published!
- Breaking Out in HBR, 800-CEO-READ, and More
- Breaking Out at HBS
- New Book Project: "Enchanted Objects" Placed with Scribner
- New Title for The Idea Entrepreneurs
- Better Than Normal a New York Times Bestseller
- The Emotional Calendar in French
- Better Than Normal an Amazon Bestseller
- Better Than Normal in Book Stores and O Magazine
- Sales Aren’t Everything, But More Is Good
- IPI in "Sulabh India" Newsletter
- Higher Ambition a Best Book of 2011
- Becoming the Best is Launched!
- Paperback Edition of MVCG Now Available
- Higher Ambition is Released
- The Idea Entrepreneurs Goes International
- The Boston Globe Reports on TEC
- IPI Goes to BEA 2011
- Idea Platforms is Moving Up!
- IPI Visits the Luxury Summit
- The Emotional Calendar is in Allure
- IPI Collaborates with Dr. Dale Archer
- The Emotional Calendar Released
- The Idea Entrepreneurs to be Published by Harvard
- IPI in Publishing Trends
- AOGR a Best Book of 2010
- John Butman Represented by APB
- Idea Entrepreneurs at Fidelity
- IPI Collaborates with Best Buy Founder
- IPI Joins the Athenaeum
- AOGR is a getAbstract Business Book of the Year
- Introducing Julia Pressman
- Employees First in the WSJ
- Finding CFAR's Bright Idea
- IPI’s New Look
- EMPLOYEES FIRST in the Financial Times
- MASTERING THE VC GAME Kicks Off!
- IPI Attends BEA
- MVCG is Well Received
- CIO Insight Loves IPI!
- ACCLERATING Is an 800 CEO Read Bestseller
- The Butman Company is now Idea Platforms, Inc.
- Building the EMPLOYEES FIRST Idea Platform
- Vineet Nayar in the New York Times
- Welcome to our New Site!
- Idea Platforms, Inc. at the Frankfurt Book Fair
- GLOBALITY an Economist Book of the Year
- Contact Us
We’ve been more than a touch busy since the official publication of Breaking Out on May 21, 2013. We launched the book in style aboard the 1920’s-style yacht Valiant, published our second blog on Harvard Business Review about idea entrepreneurship, and received a glowing review (five-stars on Amazon!) by Robert Morris, which called Breaking Out a “brilliant book” that is “as entertaining as it is informative and frequently thought-provoking as well.”
Jack Covert of 800-CEO-READ also chose Breaking Out as one of his May book selects. He concluded: “There is no doubt that you will learn from Butman, and these inimitable “idea entrepreneurs,” no matter what your message and medium.”
Our activities and updates don’t stop there though. We also:
- Participated in an #HBRchat on Twitter about our first HBR blog post, “How to Influence People With Your Ideas” with 301 idea-driven Twitter users.
- Filmed an “Idea Cast” interview with Sarah Green of Harvard Business Review titled “Becoming an Idea Entrepreneur” that covers everything from personal narrative to Henry David Thoreau to idea virality.
- Presented a 60-minute illustrated talk about Breaking Out to 50 members of the Cornell Club of Boston. The speech was followed by a phenomenal Q&A session. Keep those questions coming!
- Received our first (known) Spanish-language coverage in the Argentine newspaper, La Nación, in an article titled “Una Era Ideal Para Emprender Ideas” by Carlos Guyot.
- Conducted a workshop with the 2013 social entrepreneurship fellows of PresenTense Boston to prepare them for their public debuts and entry into the ideaplex.
- Spoke with Anna Farmery of The Engaging Brand about how to be an idea entrepreneur. The podcast is now available on her website.
- Published an article in Publishers Weekly called "Getting to Why" about authors' motivations for writing books and why they should tell readers what's driving them.
- Were featured on Mireille Guiliano’s website, French Women Don’t Get Fat, as one of Mireille’s “Favorite Books”. Perfect for summer reading in Provence, Paris, New York, or anywhere else!
These activities led to an astounding 1.3 million impressions across social media sites, according to our recent Sprout Social report. And we have many more podcasts, interviews, articles, and blogs in the works!
Where do you think we should speak or publish next? Email us at email@example.com and let us know!
"Delighted" doesn't even scratch the surface of the way we're feeling today — the official publication day for our book, Breaking Out: How to Build Influence in a World of Competing Ideas by John Butman. This book has been four years in the making and would not have been possible without the support of our friends, family, colleagues, and team at Harvard Business Review Press, particularly our editor, Melinda Merino as well as our agent, Jacque Murphy, of Cottage Literary and Inkwell Management.
As we continue to build our own idea platform, we welcome media, speaking, and consulting opportunities. Please be in touch with Anna Weiss at firstname.lastname@example.org to book an event, schedule an interview, or learn more about our consulting offerings.
It is with pleasure that we announce the placement of Mal O'Connor’s debut book, Your Culture is Your Future, with editor John Mahaney at Perseus's prestigious imprint, Public Affairs. Your Culture is Your Future explores how an organization’s culture can be tapped to turn strategy into action, ultimately increasing opportunities and growth. Mal O'Connor is a principal at CFAR (Center for Applied Research), a management consulting firm focusing on strategy and organizational development. He is a folklorist by training.
Idea Platforms collaborated on the development and creation of the book proposal. Todd Shuster and Jacob Moore of Zachary Shuster Harmsworth Literary Agency placed the book, selling world English rights.
800-CEO-READ, an online publication devoted to business books and new ideas, has listed John Butman’s Breaking Out as one of its “Books to Watch.” Breaking Out is available for purchase through their site, individually or in bulk.
We're delighted to be featured and look forward to staying on their radar!
The digital edition of Breaking Out: How to Build Influence in a World of Competing Ideas (Harvard Business Review Press) is now available for download! You can find it on Amazon, Barnes & Noble, or through Harvard Business Review Press.
Keep an eye out for the print edition, too, which will officially be launched on May 21, 2013!
We're delighted to debut our new landing page for John Butman's upcoming book, Breaking Out: How to Build Influence in a World of Competing Ideas (Harvard Business Review Press, May 2013). IPI worked with Victoria Merriman and Paige Eaton of Digital Loom to design the dynamic page and to update the nuts and bolts of the website. Long time readers will notice that we've also refreshed and refocused our blog, Inside the Ideaplex.
Check back regularly or subscribe to our shiny new RSS feed to learn about idea entrepreneurship, breaking out, and the trials and tribulations of writing, speaking, and expressing in the ideaplex.
In advance of the publication of Breaking Out: How to Build Influence in a World of Competing Ideas (Harvard Business Review Press 2013), John Butman spoke to the Harvard Business School Association of Boston. Nearly 100 attendees packed the lecture hall at HBS to hear how idea entrepreneurs who have a big, deeply-felt idea successfully create change, build movements, and affect the way people think and behave. A lively question and answer session followed the presentation, enriched by the diverse, multi-disciplinary audience.
A special thanks to Nat Welch, HBS ’79, and Sally Millwood for organizing the event.
We are delighted to announce the placement of an exciting new book project, Enchanted Objects: Designing the New Age of Humanistic Computing, by author David Rose, a serial entrepreneur and MIT Media Lab scientist. The book sold at auction to editor Paul Whitlatch at Scribner, an imprint of Simon & Schuster, one of the most respected and venerable publishers in the world. The project was represented by our long-time associate, Todd Shuster of the Zachary Shuster Harmsworth Literary Agency. Enchanted Objects will deliver a sweeping and optimistic vision for the intuitive, effortless, and human-centered technology of the future.
IPI helped David with the development of the proposal that resulted in the successful placement, and John will act as collaborating editor and thought partner in the creation of the manuscript. Enchanted Objects is scheduled for publication toward the end of 2013.
For the past four years, John Butman and his IPI team, most notably Anna Weiss, have been developing the book originally titled The Idea Entrepreneurs, which Harvard Business Review Press acquired in the winter of 2010, with Melinda Merino as editor. After much consideration by all involved, along with input gathered through a crowdsourcing tool called All Our Ideas, we have settled on a new title: Breaking Out: How to Build Influence in a World of Competing Ideas.
While we continue to use the term “idea entrepreneurs” in the manuscript, the new title sharpens the focus on the people who seek to bring a new idea to a wide audience and the process they use to gain influence for the idea and themselves.
The manuscript received positive reviews from the anonymous peer review panel and has been accepted by the HBRP editorial review board, so we are now working on the final edit, to be delivered to Harvard in early September for publication in spring 2013.
IPI is delighted to announce that Better Than Normal: How What Makes you Different Can Make You Exceptional by psychiatrist Dr. Dale Archer is a New York Times bestseller! The book, already an Amazon and Publishers Weekly bestseller debuted at #5 on the April 1, 2012 hardcover non-fiction list. It was in good company — other bestsellers on the list included Walter Isaacson's Steve Jobs, American Sniper by Chris Kyle, and Thinking, Fast and Slow by Daniel Kahneman. IPI collaborated with Dr. Archer on Better Than Normal.