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David Rose on The Daily Show

Idea Platforms author David Rose appeared on The Daily Show with Jon Stewart to discuss his new book, Enchanted Objects: Design, Human Desire, and the Internet of Things (Scribner, 2014). Rose, an MIT Media Lab researcher and entrepreneur, shared his vision for the future of technology and a range of computing-enhanced experiences with Stewart. Stewart was tickled by Rose's anecdotes, which ranged from his use of the GlowCap, a pill bottle that subtly reminds users to take their medication ("So this is, in essence, my mother. In cap form," quipped Stewart) to Rose's friends' social media outreach when his tweeting scale reported consistent weight gain and frequent bakery visits.

IPI worked with Rose to develop the Enchanted Objects proposal and manuscript.

Well done, David!

Enchanted Objects Featured in NY Times

The New York Times profiled MIT Media Lab researcher David Rose and his new book, Enchanted Objects: Design, Human Desire, and the Internet of Things (Scribner), which IPI helped develop. The July 16 article, “Putting Magic in the Mundane” by Penelope Green explores the world of enchanted objects—everyday objects made smart by technology.

“In the scrum of talking heads wrestling to gain control of the narrative behind the Internet of Things,” writes Green, “Mr. Rose is an engaging, plain-spoken guide.”

The accompanying video, “The Internet of Things,” takes NY Times readers on a tour of Rose’s Brookline home, replete with enchanted objects, and into the cutting-edge MIT Media Lab.

Congratulations on the terrific coverage, David!

Enchanted Objects Published

Enchanted ObjectsJuly 15, 2014 marks the launch of Enchanted Objects: Design, Human Desire, and the Internet of Things (Scribner) by MIT Media Lab professor and serial entrepreneur, David Rose. Enchanted Objects, which is Rose’s first book, examines the future of technology—a future in which technology is in service to humans, predicting and accommodating our wants, needs, and desires, and not merely confined to our smartphones, tablets, and screens.

To kick off the book launch, Rose is speaking at Bolt.io on July 15, Gensler Boston on July 16, and The Harvard Book Store in Cambridge, MA on July 17 at 7pm, then heading to San Francisco and Seattle for additional events.  

The book has already received coverage in The Boston Globe. In the article “David Rose Draws Ideas from Spy Films, Literature”, Kate Tuttle investigates the “pop culture, spy movies, comic books, and literature” origins of many of the objects Rose features in the book.

Todd Shuster at Zachary Shuster Harmsworth represented Enchanted Objects, which was acquired and edited by Paul Whitlatch at Scribner. Idea Platforms collaborated with Rose on the proposal and manuscript.

John Butman Speaks at Chautauqua

Idea Platforms' John Butman spoke to a crowd of several hundred at the Chautauqua Institution’s Hall of Philosophy about Breaking Out on Saturday, July 12. The lecture, was part of the summer-long Contemporary Issues Forum, hosted by the Chautauqua Women’s Club, which focuses on the “civic, political, educational, and social issues of the time.”

In advance of the event, Deborah Trefts of The Chautauquan Daily interviewed John and wrote an article about the “idea trajectory from concept to fruition” explored in Breaking Out.

Founded in 1874, the Chautauqua Institution is a non-profit center promoting education and the exchange of ideas, which has hosted an all-star roster of guest speakers including Ulysses S. Grant, Bill Clinton, Franklin Delano Roosevelt, Al Gore, Ruth Bader Ginsburg, Margaret Atwood, David Brooks, and Robert Putnam. While there, John and his wife, Nancy, stayed at the recently restored Hagen-Wensley House where they slept in U.S. Poet Laureate Billy Collins' former room.  

Many thanks to Chautauqua Women’s Club President Nancy Shadd, former President Barbara Backer, Vice Chair - Program Mary Pat McFarland, and Hagen-Wensley House host Rachel Mazza Borzilleri for organizing such a tremendous weekend.

Bussgang One of Boston’s Top Thinkers

Congratulations to Jeffrey Bussgang, author of Mastering the VC Game and a partner at Flybridge Capital, for landing on Boston Magazine’s Power of Ideas list. The feature, The Power of Ideas, recognizes seventy-five of the city’s leading thinkers who are “transforming the way we live, work, learn, and play—not only here in Boston, but around the world.”

Over the past year, Bussgang has championed immigration reform and worked “to create a public-private partnership to enable foreign entrepreneurs in Boston to get an exemption from restrictive visa caps,” even testifying before the US Senate Committee on Commerce, Science and Transportation in May 2013.

Read the full article at BostonMagazine.com. And to learn more about Bussgang’s work, check out It’s All About Talent (part 1) - Immigration Reform on his blog, Seeing Both Sides.

IPI collaborated with Bussgang on his book, Mastering the VC Game.

Six Simple Rules is Published!

Six Simple Rules CoverWe are delighted to announce the publication of Six Simple Rules: How to Manage Complexity without Getting Complicated (Harvard Business Review Press, 2014) by BCG partners Yves Morieux and Peter Tollman. Six Simple Rules, which was acquired and edited by Senior Editor Melinda Merino, offers readers concrete ways to manage business complexity without increasing organizational complicatedness.

Idea Platforms worked with Morieux and Tollman to develop the book proposal and manuscript.

Idea Entrepreneurship at WEST

John Butman and Ali Farquhar

John sat down with Ali Farquhar of Women Entrepreneurs in Science and Technology (WEST) on April 10 for a fireside chat about idea development and entrepreneurship. The intimate gathering at the Broad Institute culminated in a spirited discussion about how to shift people's thinking in a company, discipline, or community, and particularly how to manage backlash.

Thank you, Ali, for your excellent questions and moderation, and thank you, Jaime Mayo, for coordinating the event!

Breaking Out in Inc.com

Inc.com logoInc.com and The Build Network featured Breaking Out in an article entitled, "7 Steps for Changing Minds". The Inc.com article drew on practices laid out by John Butman in his Harvard Business Review blog post, "Seven Tips for Shifting a Mindset in Your Organization", and examined how Iron Mountain's director of corporate responsibility and sustainability, Samantha Joseph, worked with her colleagues to create cultural change within the organization.

Motivations Revealed at the Concord Festival of Authors

As part of the 2013 Concord Festival of Authors, John Butman moderated a panel called "Why We Write" on October 24.

Panelists Douglas Bauer, author of the essay collection What Happens Next? Matters of Life and Death; Anthony D'Aries, who wrote the memoir The Language of Men; and JoeAnn Hart, author of the novel Float all discussed what drives them to write and why they choose the subjects they do.

A hearty thanks to Rob Mitchell and the Concord Festival of Authors for the invitation and evening of lively conversation.

Harvard Club Book Fair Appearance

John Butman’s Breaking Out proved to be a hit at the first-ever Harvard Club of New York City Fall Book Fair. The sold-out event attracted Harvard alums from NY and beyond, and provided a terrific backdrop for idea-driven literary discussions.
The Book Fair featured a range of selected titles and authors including Reinventing You by Dorie Clark; Where the Hornbills Fly by Erik Jensen; and The Thinking Woman's Guide to Real Magic by novelist Emily Barker. We were delighted to be included, and to meet so many talented idea entrepreneurs over the course of the evening.

IPI Archive »

About Idea Platforms

Idea Platforms, Inc. collaborates with individuals and organizations to develop and structure idea-driven content, create various forms of expression (including books and visual media), and help build self-reinforcing platforms that extend and enrich content across many channels and venues and over extended periods of time.

Highlighted Works

Overlay Books

The Resilience Dividend: Being Strong In a World Where Things Go Wrong

The Idea Platforms team collaborated with author Dr. Judith Rodin, president of The Rockefeller Foundation, to develop the proposal for this book on social resilience, place it with publisher PublicAffairs, conduct interviews and field research—in Colombia, Kenya, India, and the United States—draft and edit text, and help build and support a platform for Dr. Rodin and her ideas. The book is a "revealing examination of the anatomy of resilience" according to the Kirkus starred review. Endorsers include President Bill Clinton, Arianna Huffington, Michael Bloomberg. (PublicAffairs, 2014. 384 pages.)

Enchanted Objects: Design, Human Desire and the Internet of Things

IPI worked closely with author David Rose, serial entrepreneur and MIT Media Lab lecturer, to develop this book that presents an alternate vision of the future of technology, one of technology-infused but humanistic objects rather than more screens and apps. The New York Times writes of the book: "Delightful... In the scrum of talking heads wrestling to gain control of the narrative behind the Internet of Things, Mr. Rose is an engaging, plain-spoken guide." (Scribner, 2014. 320 pages.)

Trading Up: The New American Luxury

The IPI team partnered with co-authors Michael J. Silverstein and Neil Fiske of The Boston Consulting Group to create this definitive work on consumerism and support the book in multiple media. It won the Berry-AMA Book Prize for 2003 and was a BusinessWeek bestseller. David Brooks writes: "Trading Up is far more than a dissection of a single consumer trend. It is packed with insights on how shoppers think and behave. I found it incredibly smart and illuminating." (Portfolio/Penguin, 2003. 316 pages.)

John Butman, founder and principal of Idea Platforms, has been involved in the development of ideas and the creation of expressions with a wide range of partners and collaborators, including influential organizations and institutions such as The Boston Consulting Group, NASA, The National Park Service, and The Rockefeller Foundation; influential companies including American Express, IBM, and GE; educational institutions including Brandeis, Harvard, Tufts, and the University of Massachusetts; as well as rising individual stars including entrepreneur and technologist David Rose, psychiatrist John Sharp, and executive Vineet Nayar. John has worked closely with clients in Africa, China, Europe, India, and throughout the United States. He is the author of six books, including Breaking Out: How to Build Influence in a World of Competing Ideas (Harvard Business Review Press, 2013) and is a frequent speaker for clients including American Express, The Chautauqua Institute, Google, and many others. His work has been featured in major publications throughout the world, including The Atlantic, BigThink, The Boston Globe, BusinessWeek, Harvard Business Review, Financial Times, Hindustani Times, Huffington Post, The Independent, The New York Times, The New Yorker, and Time. His titles include bestsellers in The New York Times, BusinessWeek, and The Boston Globe. His media work has been featured or awarded honors at festivals and competitions around the world, including The American Film Festival, The Athens International Film Festival, and the Chicago International Film Festival. According to Jeanie Duck, formerly of The Boston Consulting Group and author of The Change Monster, John is a "dream come true as editor and collaborator."