The Idea Entrepreneurs to be Published by Harvard

Big news at Idea Platforms, Inc.! John Butman, in collaboration with Jacque Murphy of Cottage Literary, has sold The Idea Entrepreneurs to Melinda Merino at Harvard Business Review Press. The Idea Entrepreneurs examines how new ideas take hold in our society and the influencers—the idea entrepreneurs—manage to make their ideas take root.

This is IPI’s first internally-developed book and through our collaborative writing model the entire Idea Platforms, Inc. team—Anna Weiss, Hannah Alpert-Abrams, Barbara Lynn-Davis, John Landry, and Dan Coleman—has been involved in its creation. The Idea Entrepreneurs will be published in 2012.