Katzenbach + Khan in Strategy + Business

Strategy + Business recently published an article about Jon Katzenbach and Zia Khan’s new book, Leading Outside the Lines. The article details how Ed Carolan, a general manager of StockPot Soups—part of Campbell’s—used both formal and informal methods to transform his business. Carolan re-organized his company’s quantitative metrics, as well as emphasized his company’s corporate values, and improved profits by 50% during the recession of 2008-2009. Katzenbach and Khan’s book is full of stories of other executives like Carolan, and we hope that their book will continue to influence industry leaders to take a look at a new and effective way to lead. Idea Platforms, Inc. collaborated with the authors on Leading Outside the Lines and the Strategy + Business article. Visit Strategy + Business to read the full article.