- "Your Culture is Your Future" Placed with Public Affairs
- 800-CEO-READ: Breaking Out a "Book to Watch"
- A New Home for Breaking Out
- Breaking Out Available for Download!
- Breaking Out at HBS
- New Book Project: "Enchanted Objects" Placed with Scribner
- New Title for The Idea Entrepreneurs
- Better Than Normal a New York Times Bestseller
- The Emotional Calendar in French
- Better Than Normal an Amazon Bestseller
- Better Than Normal in Book Stores and O Magazine
- Sales Aren’t Everything, But More Is Good
- IPI in "Sulabh India" Newsletter
- Higher Ambition a Best Book of 2011
- Becoming the Best is Launched!
- Paperback Edition of MVCG Now Available
- Higher Ambition is Released
- The Idea Entrepreneurs Goes International
- The Boston Globe Reports on TEC
- IPI Goes to BEA 2011
- Idea Platforms is Moving Up!
- IPI Visits the Luxury Summit
- The Emotional Calendar is in Allure
- IPI Collaborates with Dr. Dale Archer
- The Emotional Calendar Released
- The Idea Entrepreneurs to be Published by Harvard
- IPI in Publishing Trends
- AOGR a Best Book of 2010
- John Butman Represented by APB
- Idea Entrepreneurs at Fidelity
- IPI Collaborates with Best Buy Founder
- IPI Joins the Athenaeum
- AOGR is a getAbstract Business Book of the Year
- Introducing Julia Pressman
- Employees First in the WSJ
- Finding CFAR's Bright Idea
- IPI’s New Look
- EMPLOYEES FIRST in the Financial Times
- MASTERING THE VC GAME Kicks Off!
- IPI Attends BEA
- MVCG is Well Received
- CIO Insight Loves IPI!
- ACCLERATING Is an 800 CEO Read Bestseller
- The Butman Company is now Idea Platforms, Inc.
- Building the EMPLOYEES FIRST Idea Platform
- Vineet Nayar in the New York Times
- Welcome to our New Site!
- Idea Platforms, Inc. at the Frankfurt Book Fair
- GLOBALITY an Economist Book of the Year
- Contact Us
IPI is delighted to announce the publication of psychiatrist Dr. Dale Archer's debut book, Better Than Normal: How What Makes You Different Can Make You Exceptional. Published by Sydny Miner at Crown Archetype, an imprint of Random House, the book was agented by Todd Shuster of Zachary Shuster Harmsworth. IPI collaborated with Dr. Archer on the manuscript.
In Better Than Normal, Dr. Archer identifies eight main traits that exist on a continuum. In extreme forms, these traits are classified as psychiatric diagnoses such as ADHD, OCD, or bipolar, but when they exist at manageable levels, they can be powerful assets, even our greatest strengths.
The book and Dr. Archer’s ideas have already garnered notice. Writer Christie Aschwanden, who interviewed Dr. Archer for the April 2012 issue of O Magazine, highlighted why we need to understand the strengths these traits offer, and even discovered how to best use her adventurous nature to her advantage.
Authors can gain influence and impact with a strong book, even if it does not become a monster bestseller. Of course, every author wants to appear on a bestseller list and sell as many copies as possible — not just for the revenue but because the more copies that sell the more likely it is that the ideas contained in the book are “getting out there” widely.
The reality is that, of the hundreds of thousands of new titles that appear each year, very few sell in large quantity. For a business title, 30,000 copies sold is considered a hit and 100,000 a blockbuster. The few books that sell in the hundreds of thousands, or even a million plus (Good to Great has sold in the region of three million copies), are rarities.
So we are pleased that several IPI books have achieved hit or blockbuster status. In 2010, IPI collaborated with Vineet Nayar, CEO of HCL Technologies, on Employees First, Customers Second (Harvard Business Review Press). Since its publication, the book has sold some 90,000 copies worldwide and continues to spark lively conversations about the future of management.
IPI also helped to develop, research, and write Trading Up, by Michael Silverstein and Neil Fiske, which has sold over 100,000 copies worldwide, and we also contributed to the creation of Real Boys by Dr. William Pollack which was also a 100,000+ seller.
The Change Monster by Jeanie Daniel Duck, which IPI helped to develop and write, continues to reach new audiences since it was published in 2001 by Crown Business, and recently surpassed 46,000 in sales.
The "Distinguished Visitors" section of the newsletter “Sulabh India” features a photograph of John Butman, Anna Weiss, and Delhi-based IPI affiliate Mridu Khullar Relph as the trio is welcomed to Sulabh International with shawls and garlands. Idea Platforms traveled to China and India in July 2011 to conduct research for The Idea Entrepreneurs by John Butman, which will be published by Harvard Business Review Press in 2013. While in Delhi, the research team toured Sulabh International, a human rights organization that strives for social reform—particularly the elimination of manual scavenging in India, and interviewed the founder, Dr. Bindeshwar Pathak. Dr. Pathak's sanitation work will be featured in The Idea Entrepreneurs, one of many international stories.
strategy + business has named Higher Ambition: How Great Leaders Create Economic and Social Value by Beer, Eisenstat, Foote, Fredberg, and Norrgren one of its Best Business Books 2011: Ethics and Aspirations. James O'Toole, who reviewed the category, reports that "the book is significant....because it accurately reflects the way that many leaders of large multinationals demonstrate their social consciousness: They assert it."
And Higher Ambition is in good company: Starbuck's founder and CEO Howard Schultz's book, Onward, was also one of the three titles selected in the Ethics and Aspirations category. IPI collaborated with the five-author team from TruePoint Consulting on Higher Ambition.
Idea Platforms is thrilled to announce that Richard M. Schulze, the legendary founder of Best Buy, has privately published his first book, Becoming the Best: A Journey of Passion, Purpose, and Perseverance. Becoming the Best chronicles Schulze’s journey of founding Best Buy, the contributions made by employees, family, and friends who were indispensable to the company’s extraordinary growth and success, and the many lessons learned as Best Buy became the world’s largest consumer electronics firm.
Idea Platforms, Inc. worked with Schulze to develop Becoming the Best, and to package the book. IPI helped create a paperback version, an abridged audio book, a digital book available in three file formats, and a limited edition hard cover version that is cloth-bound and hand-numbered.
Penguin has released a paperback edition of Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms by Jeff Bussgang. The book continues to sell steadily, as aspiring and seasoned entrepreneurs rush to bookstores (or their mobile devices) to purchase the title.
Bussgang, a serial entrepreneur and partner at Flybridge Capital, interviewed nearly 20 successful venture capitalists and founders about their start-up experiences for this comprehensive guide to entrepreneurship. IPI collaborated with Bussgang on his debut book.
Higher Ambition: How Great Leaders Create Economic and Social Value, an IPI collaboration with Mike Beer, Russ Eisenstat, Nathaniel Foote, Tobias Fredberg, and Flemming Norrgren — all of TruePoint Consulting — is now available in stores. Published by Harvard Business Review Press, the five-author book explores how certain business leaders create both wealth and worth for their customers, employees, shareholders, and communities. Driven by a higher ambition, these CEOs pursue sustainable economic value and impactful social value, and through interviews with 36 of these leaders, the authors detail the thinking and practices that help these men and women win on all fronts.
And positive reviews are rolling in. After reading “this carefully researched and well-written book”, Bob Waterman, co-author of In Search of Excellence, concludes that “leading with higher ambition is not just an option but a necessity for success in tomorrow’s corporate world.”
IPI's John Butman and Anna Weiss traveled around the world to China and India to conduct research for The Idea Entrepreneurs, which examines how people with personal fascinations create long-lasting social change. While in Beijing and Delhi, John and Anna met with and interviewed idea entrepreneurs who are tackling issues ranging from sanitation, tiger preservation, and corruption in India to environmentalism, education, and free speech in China. Over a period of two weeks, they visited countless bookstores, investigated issues of infrastructure, and spoke to as many people as possible — often while traveling in rickshaws, taxis, and buses. They also found time to hike the Great Wall and explore the winding streets of Old Delhi.
John Butman is the author of The Idea Entrepreneurs, although in the spirit of collaborative writing, the book has been collectively developed by the Idea Platforms team. It will be published by Harvard Business Review Press in 2012.
For the third year in a row, John Butman and Anna Weiss of Idea Platforms attended BookExpo America (BEA) at the Javits Center in New York City. While there, IPI met with agents and editors, gathered recently-released industry data, and gained insight into the newest, most pressing trends in publishing. BEA is the leading publishing industry trade show in North America and was attended by over 21,000 people this year.