Ideas are not independent entities—they exist in conjunction with other ideas and within schools of thought that are themselves defined by paradigms of thinking; they coevolve with tangential ideas across disciplines and develop symbiosis with ideas across disparate fields. An idea lives in the “ideaplex,” an ecosystem of ideas with a dizzying array of relationships and associations. While the genuinely new idea is hard to come by, we are constantly tinkering with the warp an

You think you should write a book–or a long-time colleague, a close friend, or partner thinks you should write a book. Maybe you should, but why? Why write that book or this book or any other book? And why should you be the one to write it? While important questions to ask yourself as an author, the answers are essential for prospective agents and editors, the gatekeepers of the publishing industry, as they deliberate a book's necessity and, too, its market appeal. So how do