Elevating ideas with popular expressions
We provide a range of development and editorial services to help clients clarify, package, and express their ideas in order to set them apart from and above others in the public consciousness—what we call the “ideaplex.” Every idea can occupy a niche, stand as a statue of its own, and rise above the field, if it is crafted and carved with quality and care.
We work with both individuals and institutions in business, philanthropy, academia, government, technology, and healthcare to develop clear and compelling expressions of their ideas for wide audiences.
Our approach to idea-development is grounded in thirty-years’ experience working with and studying thought-leaders around the world. Ideas that captivate public attention, inspire change, and prove influential to ways of thinking or being have three common traits:
They are deeply (and often obscurely) rooted in a personal fascination.
They are defined summarily by a sacred expression, often a guiding principle.
They are porous enough to allow respiration, by which others breathe life into the idea.
These dynamics for creating influence are defined by Idea Platforms founder, John Butman, in Breaking Out: How to Build Influence in a World of Competing Ideas (Harvard Business Review Press, 2013).
In Breaking Out: How to Build Influence in a World of Competing Ideas, "…Butman shows how the idea entrepreneur breaks out—by combining personal narrative with rich content, creating many forms of expression (from books to live events), developing real-world practices, and creating ‘respiration’ around the idea such that other people can breathe it in and make it their own. If you have an idea and want to make a difference in your organization, build a change movement in your community, or improve the world in some way—this book will get you started on the journey to idea entrepreneurship."